Guides for exhibitors
Practical guides to planning, running and following up a trade fair — with real figures and their sources.
How to plan booth staffing for a trade show
A practical guide to staffing your trade show booth: meetings first, cover per time slot, breaks, travel, check-in and follow-up, with a checklist.
Read the guide →Trade Fair Preparation: A Six-Month Checklist for Exhibitors
What to arrange six months, three months, six weeks and one week before a trade fair — with a timeline, a task table and who owns what.
Read the guide →What Does a Trade Fair Cost? Budget Breakdown With Real Figures
Where an exhibition budget goes, what floor space costs at a fair like InnoTrans, and a worked example for a 50 m² stand — with sources.
Read the guide →How to Plan Meetings at a Trade Fair (and Keep the Stand Staffed)
Book customer meetings before the fair, choose slot lengths and rooms, avoid double bookings and keep enough people on the stand — with a sample day plan.
Read the guide →Following Up Trade Fair Leads: A 30-Day Plan That Works
What the research says about lead follow-up, why the famous “80% of leads are never followed up” figure is a myth, and a day-by-day plan.
Read the guide →Measuring Trade Fair ROI: KPIs, Formulas and a Worked Example
Cost per conversation, cost per qualified lead, pipeline and return: the KPIs that tell you whether a fair paid off, with formulas and an example.
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